Week 4 MIS

Apologies for the late publishing of this blog. Unfortunately I was unlucky enough to catch the flu & have been recovering from illness for at least 2 weeks whereby it has affected my attendance and completion of some work (which I hope you understand). However, I looked over the slides from the previous lecture and learned a significant amount about "digital communication", I.E. the growth of the on-line marketplace for buyers & sellers and the mass marketing that involves social media such as Facebook, Instagram, YouTube, etc.. This also gave me an insight into how competitive we now are in this day and age, How everyone is beginning to market themselves on-line whereby it creates a huge amount of competition. Which emphasises just how important it is for you to have a USP; to differentiate and offer what others are not already as the markets begin to saturate extremely quickly.